TOPIC
Marketing
TODAY’S STORY
13 May
,
2023
The Child is the Father of the Man;
Imprints formed in childhood dictate more consumer buying behaviour than marketers would like to believe.
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April 13, 2023
Corinthian Leather and the Marketing Resource CurseApril 11, 2023
The “I know I'm being watched” EffectApril 6, 2023
Popularity is not Influence.April 3, 2023
There's beauty in intentionality.April 1, 2023
Honesty is the best policy?March 28, 2023
The Curious Case of the Shooting BrakeMarch 24, 2023
Thinking of brands as perfumesMarch 23, 2023
Useful fictionMarch 22, 2023
Culture is Soft Power.March 18, 2023
Why am I seeing this ad?!?!? 🤬March 15, 2023
The User Persona is a damn lie.March 11, 2023
The Double Jeopardy LawMarch 4, 2023
Businesses: Beware of the C-wordFebruary 28, 2023
Here's why you should encourage window shopping.February 23, 2023
Niching down and quality-maxxing fr frFebruary 18, 2023
No-label quality goodsFebruary 15, 2023
Community is an infinite game.February 7, 2023
Playing hard to getJanuary 19, 2023
Unpacking the "gourmet" in a gourmet brandJanuary 18, 2023
Hey, I don’t think it’s working. Let’s move on.January 17, 2023
Ah, you think Twitter is your ally? You merely adopted Twitter; I was born in it, moulded by it.January 13, 2023
Your business or career is not a game of chess.January 11, 2023
Branding while the iron is hotJanuary 7, 2023
Businesses with a spineJanuary 4, 2023
don't care + didn't ask + L + ratio + stay madJanuary 3, 2023
Inspiring cultural change involves repetition. Lots of it.December 23, 2022
Reciprocity-hacking: A very Indian marketing phenomenon?December 19, 2022
Magic is sincere, and it shows.December 8, 2022
Watch and learn.December 7, 2022
The Gen-Z Marketer's MantraNovember 25, 2022
Your writing sucks. But it doesn't have to.November 21, 2022
How to make sure your lover never forgets youNovember 12, 2022
A mystery sits at the heart of marketing.November 9, 2022
Questions, not steps.November 2, 2022
Less is more: The Wordle StoryNovember 1, 2022
Lubing up the sales funnelOctober 25, 2022
You literally didn't see this coming.October 20, 2022
The coolest uncool thing out thereOctober 15, 2022
Shut up! It's not a product, it's an experience.October 10, 2022
When product-led growth beats sales or marketingOctober 4, 2022
The big ideaLOctober 1, 2022
The boy who cried wolfSeptember 28, 2022
To D2C or not D2C?September 19, 2022
On brand, craft, and other essential voodooSeptember 3, 2022
A starter pack to help you stand out in your next job interview!!!August 20, 2022
Clear your CACheAugust 19, 2022
Referrals: Genius marketing hack or a total fiasco?August 12, 2022
People aren't fish, you know.August 9, 2022
The Curse of EngagementJuly 27, 2022
Light is nothing, contrast is everything.July 22, 2022
Stopping the scrollJuly 20, 2022
Brand = TrustJuly 7, 2022
Self-mythologizing and the Art of LoreJuly 6, 2022
Return on Attention (ROA)June 28, 2022
On Headless BrandsJune 27, 2022
Provide the fuel, not the spark.June 9, 2022
On Creative OwnershipJune 1, 2022
Too many discounts are bad for health.May 25, 2022
The unspoken advantage of personal branding.May 20, 2022
The problem with free(mium).May 18, 2022
On being a Customer Whisperer.May 14, 2022
Customer dissatisfaction is like a cockroach.May 13, 2022
Why shitposting works for Elon Musk.April 20, 2022
The underrated dhanda of WWE.April 18, 2022
The “Personal Branding” Trap.April 16, 2022
Hype as a Strategy.April 15, 2022
The shortest path to value.April 8, 2022
The Medium is The Message.April 7, 2022
It’s not just about the hook.March 31, 2022
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